How marketing is changing & ways to better understand customers.
5 ways to use email to engage with prospects.
Why is Engagement so important with today’s marketing?
Importance of video for connecting with prospects.
5 ways to become a thought leader.
Learning from the ‘big guys’.
What to do when your leads go up and your sales go down
An effective inbound marketing strategy is only as good as what it does for your business. Most companies are looking to not only find new visitors, improve traffic, increase brand awareness and develop great content – they are looking to INCREASE REVENUE! Why do so many companies do a great job at generating leads and interest only to have the wheels fall off when it comes to closing the loop and converting them into sales? Frank will walk us through some of the key problems faced by even experienced sales people when they follow up on inbound leads. Most sales people have not adjusted to these changes – they are still selling the old outbound way. What are these changes and why do your sales people need to make them?
Pannel Discussion Q&A Session: What you should already be doing and ideas for 2014 or Social Media for real world business development
Meet the Speakers: networking with drinks & hors d’oeuvre