If you are in any capacity of a sales role you should know Frank Belzer. If you do not know Frank you can check out his website or review his new book on Amazon titled Sales Shift. Frank is an interesting guy that has been in the sales game for a long time. Frank’s also been in the inbound marketing world for several years so he understands the struggles of today’s marketers. He’s been in the trenches doing inbound marketing in a business development role for Kurlan and Associates (leader in the sales assessment & training space).
As the world changes and more importantly as buyers change, Frank has dealt firsthand with the issues salespeople have today with an overeducated buyer. This is what he covers in his book the Sales Shift and some of what will be covered in this presentation. So if you have ever thought wow this new online (inbound) marketing is pretty cool. And maybe you’ve even had some success with online lead generation, but maybe sales went down then you will not want to miss this presentation.
Often times we see businesses start down the inbound marketing path and things start to happen. Leads start going through the roof. Marketing is super happy with the results and then the CEO asks but why are sales down when it sounds like we are doing better? If you’ve run into this then we feel your pain. It is quite common. Frank will be addressing this very issue with new ideas and concepts to help you understand why this happens and what to do about it.
If you read the description of this topic: What to do when your leads go up and your sales go down, you will see why this will be a great topic. We’re looking forward to this and many of the other speaker’s topics and will keep you posted as things progress. Stay tuned!